Strategic & technical measurement partner for agencies and growth teams.
Building the measurement and analytics infrastructure behind better growth decisions and digital experiences that convert. Precision engineering for the modern data stack.
Comprehensive Digital Measurement Solutions
Deep technical proficiency meeting strategic business intelligence.
Measurement Strategy & Solutions Consulting
Designing measurement frameworks and analytics solutions that help agencies and growth teams understand, optimize, and scale marketing campaigns and digital experiences.
Analytics Implementation
Implementing reliable and compliant analytics solutions across web and apps at different levels of complexity, including event architecture, tagging strategy, and data quality best practices.
Analytics Engineering & Reporting
Building the data infrastructure behind modern marketing analytics—from ETL pipelines and data modeling to dashboards and automated reporting.
Experimentation & Optimization
Using analytics, A/B testing, and experimentation to improve marketing performance and digital experiences.
Strategic collaboration across direct hires and agency-led initiatives.
Direct Partnerships
Agencies and companies that have hired Lloyd directly.
- SimpsonScarborough
- MERGE Boston
- OHO Interactive
- Translational Consulting
- Rainbow Consult
- OnlineNow
- Bioko Treats (Ecommerce)
End Clients (Indirect)
Clients of agencies Lloyd has worked for, categorized by industry.
health_and_safety Healthcare & Life Sciences
- Baptist Health South Florida
- Atlantic Health System
- VCU Health
- Franciscan Missionaries of Our Lady
- Supernus Pharmaceuticals
- Interwell Health
account_balance Financial Services
- Eaton Vance
- Calvert
- AMG
- MFS
- Nationwide
- Fidelity
school Higher Education
- Miami Business School
- Harvard University
- Columbia Law School
- Vanderbilt University
- St. John's University
- Cornell SC Johnson College of Business
category Other Brands
- Mini
- Nexamp
- Bozzuto
- BVI
- Asics
Lloyd Sarpong has spent over a decade helping organizations understand digital performance, improve marketing effectiveness, and uncover opportunities for growth.
Lloyd began his career at Beam Interactive (now MERGE) in Boston, where he served as the lead digital analytics analyst for the MINI USA account. Working alongside strategists, marketers, and developers on one of the agency's flagship clients laid the foundation for his approach to measurement—combining business thinking with technical execution.
Today, through Silverplot, Lloyd partners remotely with agencies and growth teams worldwide from his base in Accra, Ghana. He believes measurement should do more than report performance, it should provide the clarity and confidence organizations need to optimize digital experiences, improve marketing performance, and drive meaningful growth.